Character design for Iași (travel identity)
SUMMARY: | This project was dedicated to Iași and its touristic potential. Since we didn't have a visible touristic organisation, the team decided to make an awesome identity and touristic routes for the city. My job was to create this 7 iconic characters, with different personalities and differernt stories behind. You can find this character online at iasi.travel/en/ or, walking in Iași and discover them on every plaque of the historical monuments. This 7 characters represent Iași even at the tourism fairs. | |||
PILGRIM ROUTE | black | Identity: a priest | ||
UNION ROUTE | burgundy | Identity: our historical leader Alexandru Ioan Cuza | ||
JEWISH ROUTE | blue | Indetity: a jew | ||
ROMANTIC ROUTE | purple | Identity: a beautiful and stylish lady | ||
COMMUNISM ROUTE | red | Identity: a pioneer girl | ||
ARTS ROUTE | orange | Identity: a bohemian and theatrical man | ||
ACTIVE ROUTE | green | Identity: a cyclist |
 | PILGRIM ROUTE„The City of a Hundred Churches” "In the past, it was said that in Iași you could see from anywhere a church’s tower. Fortified churches and monasteries served as shelters during the numerous invasions, epidemics or fires. They became the main centres of national culture, the courtyards of some monasteries sheltering printing presses, schools and the first university cores." source: iasi.travel/en/ | |||
UNION ROUTE„Romania was born in Iași”"Following the Union route means to look through some important pages of the history of Iași and to discover some emblematic places which contributed to the consolidation of the Romanian nation." source: iasi.travel/en/ |  | |||
 | JEWISH ROUTE„First Synagogue in Romania”"The Jews were present in Iași since the Middle Ages. At the beginning of the 19th century, due to massive immigrations, jews became a majority in many cities, including Iași. The first Jewish theatre in Yiddish in the world, was founded in Iași, under the guidance of Avram Goldfaden." source: iasi.travel/en/ | |||
ROMANTIC ROUTE„Iași – the City of Great Loves”"Iași is a romantic city by excelence. Many generations of well educated youngsters that studied abroad in the XIXth century, amongst which the most famous one is Mihai Eminescu, gave a rich literary tradition to Iași that persists to this day. source: iasi.travel/en/ |  | |||
 | COMMUNISM ROUTE„Tales from the Golden Age”"In Iași, the systematised planning of the years of socialism influenced not only the collective mentality, but also the city’s aspect. The transformation of the inherited built space was almost complete." source: iasi.travel/en/ | |||
ARTS ROUTE |  | |||
 | ACTIVE ROUTE„Seven Hills by Bike”"The active route is designed to be cycled at an average pace for a whole day, combining active relaxation with the discovery of historical heritage. In order to complete the tour, cyclists will have to make a circuit of nearly 60 kilometres." source: iasi.travel/en/ |
IAȘI - Urban exploration guide | Book launch | 23.05.2018. Happy to be part of the team who worked on this project for our city. Come and explore Iasi! Meet one or all seven characters who guide your adventure in the city.
